About LAS

LAS is an award-winning provider of elearning consultancy, design, development and training services in the UK and internationally. 

Established in 2005 as LearningAge Solutions, we work with some of the best known organisations in the world to boost their performance through the innovative use of learning technologies. Working in partnership with our customers, we draw on proven principles from human behaviour, how people learn and how the brain works to create impactful digital learning solutions with real return on investment.

About Tess Robinson

Photo of Tess Robinson

Tess is a director of LAS. She has worked in a learning environment for over twenty years. First, as a senior manager in universities, moving into digital learning ten years ago.

This way forward - what being a B Corp means to LAS

By Tess Robinson
Posted 21 March 2024

March is always B Corp Month, it’s a chance for all us B Corp’s to collectively reflect on what being part of this movement means to us and how we can go the extra mile in living it out in our businesses.

It’s rightfully HARD to get certified and once you’ve made the grade, there’s no stopping. You need to be fully committed to a journey of improvement and acknowledge that there’s always more that can be done. 

For those who aren’t sure what a B Corp is, we are companies who adopt a more systems-thinking approach to business, prioritising people and planet alongside profit. We work towards a fairer, more equitable, more sustainable way of doing business. There’s always been an underlying belief in business that purpose and profit are mutually exclusive, but it doesn't need to be that way, as thousands of thriving B Corps, including a fair few in the learning technologies industry, prove every day. 

Being purpose-led plays out in many different ways in a business like ours. At the moment, particularly in our industry, gen-AI is all the rage. Everyone is very excited about the possibilities but, as far as we can tell, very few are considering the social and environmental impact - and both are huge. 

When we look at the use of gen-AI in LAS work, we carefully consider these aspects on an equal footing to the functional or commercial benefits and approve (or don’t approve) tools for use on this basis. 

We also try to drive awareness of the lesser-discussed impacts of gen-AI in our industry, encouraging debate and sharing information, so that others might consider taking the wider context into account too and shape their responses to gen-AI accordingly. 

Nothing in business is neutral and no business is entirely without negative impact. Being a B Corp is not about being perfect, it’s about trying to do the right thing and committing to accountability, transparency and continuous improvement. What customer wouldn't want to see the organisation they're buying products or services off doing that?

Everything we do in every business is connected to our natural environment and to the people within it, even if those connections are sometimes hard to see. Being purpose-led often means that decisions are not as straightforward as they would be for a standard business, but we firmly believe that operating in this way is the right thing to do. And this way of doing business is only going to gain traction, as evidenced in the sheer number of companies who have become B Corps in the last couple of years. When we certified there were just a few hundred B Corps in the UK. Now we number 1,500 - an increase of more than 50% in less than a year. As the saying goes ‘without a liveable planet there is no business’, so maybe it’s time all businesses started thinking more broadly.

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