B Corp
LAS is a Certified B Corp
Balancing purpose and profit, to build a more inclusive and sustainable economy
What
What is a B Corp?
Certified B Corporations are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. Being a B Corp means committing to a more inclusive, equitable, and regenerative way of doing business.
Why
Why did we certify?
We have long believed that business can and should be a force for good in the world. This is even more important in today's turbulent environment. It is becoming more and more apparent that we must create an inclusive, equitable and regenerative economic system that works for everyone and protects the world we live in.
The B Corp principles in their Declaration of Independence really resonate with us:
1. That all business ought to be conducted as if people and place mattered.
2. That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
3. To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
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How
Our journey to certification
Certification is not easy and rightfully so. We went through a rigorous 10 month assessment in order to certify.
First we completed the extensive online B Impact Assessment - 180 questions over five Impact Areas, including governance, workers, community, environment and customers. It takes some time to do this but is a really useful exercise. You need to score over 80 to be able to move to the next stage.
Then we had an interview to dig into all these areas in more depth. All the data we provided was then analysed by the B Corp analyst team.
They sent us further questions and clarifications and eventually awarded us a score of 92.1. Cue big smiles and champagne at LAS HQ!
3 years later, we went through the same process again, recertifying in 2024 with a score of 108.
Discover
Read our impact reports
Our annual Impact Report measures our social and environmental impact over the five Impact Areas; governance, workers, community, environment and customers. It's a great exercise for us, as a team, to lay out how we have made a positive impact over the past year but, importantly, it also focuses us on what we'd like to continue to improve going into the future.
Join us
Join a growing global community
Like what you see and want to become a B Corp? Join us and over 10,000 other companies in 102 countries who are balancing purpose and profit as a community. Be the change you want to see in the world
Let’s work together
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