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White paper - Why AI adoption fails and what high performing organisations do differently

Published on
June 10, 2026
Three smiling colleagues work together at a computer.

Read our new white paper. Drawing on our 20+years of large-scale behavioural change experience, we state the case that AI adoption is not primarily a technology challenge, it is a behaviour change challenge and the organisations that succeed will be the ones that design for people, not just platforms.

Artificial intelligence is fast becoming a standard part of work, but having AI access does not guarantee value creation. The UK government reported in 2026 that 73% of adults in the UK had used generative AI. This sounds like a lot, however, much of this use was passive e.g. predictive text or online recommendation algorithms, with only 35% using it actively. According to the same study, nearly one in three UK workers are now using AI in the workplace, compared to one in seven two years ago, showing how quickly AI is entering daily life.

At the same time, Gartner reporting has shown that employee enthusiasm does not automatically translate into adoption, especially when peers and managers are not visibly using AI themselves. Deloitte’s recent AI findings also suggest that many organisations are expanding access, but far fewer are redesigning roles and workflows in ways that unlock true transformation.

The central message of this white paper is simple: AI adoption succeeds when organisations build confidence, clarity and habit, not when they simply launch tools without redesigning roles and workflows. That means leaders must treat AI as an organisational change programme, not a software implementation.

https://www.las-hq.com/services/why-ai-adoption-fails-whitepaper

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